Betty Crocker brand snacks - it's not just cake mix! In fact, the most popular Betty Crocker brands we sell are the dried fruit...Fruit Roll-Ups, Fruit Gushers and Fruit Snacks. Their popularity surged after several Tik Tok trends involving the Fruit Roll-Ups went viral, their convenience, fun brand collaborations, great shelf lifes and healthier snack image have helped keep their demand HUGE all round the world.