Launched in early 2022, Prime drinks are a line of hydration and energy drinks that were co-founded by YouTubers Logan Paul and KSI. The collaboration between Logan Paul and KSI not only boosted the drink’s visibility but also tapped into their vast fanbases. The excitement surrounding their partnership and the brand's launch created significant buzz, leading to insanely high demand and quick sellouts in stores. Prime offers a wide array of flavours, including Ice Pop, Cherry Freeze, Lemon Lime, and Meta Moon.